The Winback flow is designed to win back past purchasers who have not completed a purchase in 75 days. 

Create a Customer Winback Flow

Navigate to the Flows tab of your ShopMessage Dashboard and then click on the Customer Winback Flow. A new window will pop up prompting you to choose a Flow Name and Template. 

By default the template and Flow name will be populated for you!

Edit Your Messages to Fit Your Brand

Within your Message Timeline, you'll see that we've pre-set two Winback reminders, one to be sent 75 days after a purchase and the other to be sent 90 days after a purchase.

Click on any pencil icon to move to the message editor to customize one message at a time.

Now that you're in the editor, click on element to edit!

Please note that you should update all text and images to fit your brand. ShopMessage has input sample elements to guide you through the template, but they are not meant to be used in your messages. 

Customer Winback Rules

By default, Winback Flows are triggered when a user triggers a purchase complete event. 

Users who have unsubscribed or clicked on a “snooze” button in the last thirty days will be excluded. We also exclude any user who has completed a purchase in the last 75 days. 

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