Why Use the Browse Abandonment Flow:
Browse abandonment messages provide a light reminder for your users who have viewed an item on your site, but have not yet added an item to their cart or completed a purchase.
Optimizing Your Messages:
Our browse abandonment template works great out of the box and incorporates our best practices, but be sure to tailor your messages to fit your brand voice.
- This flow should contain only one message.
You do not want to bombard users with messages after simply browsing, one message is a sufficient reminder. Even if it doesn't result in a purchase you're increasing brand awareness.
- Include a light welcome note.
Browse abandonment messages are a lighter touchpoint than some of your other flows. Thank a user for stopping by or ask them if something caught their eye.
- Remind users what they liked.
Our template automatically includes a product card element which will display the product your users were viewing, be sure to include this so they recognize their items.
Additional Messaging Opportunities:
After a user has responded in a positive way, try adding some additional information, options or offers.
- Offer other options.
You don't need to focus strictly on the product a user viewed. Including other best sellers can attract users back to your website.
Tip: Try adding a carousel of products.
- Provide a discount or a sense of urgency.
Consider adding a small discount or a sense of urgency to drive users who are on the fence to purchase.