Why Use the Browse Abandonment Flow:
Browse abandonment messages provide a light reminder for your users who have viewed an item on your site, but have not yet added an item to their cart or completed a purchase.
Optimizing Your Messages:
Our browse abandonment template works great out of the box and incorporates our best practices, but be sure to tailor your messages to fit your brand voice.
This flow should contain only one message.
You do not want to bombard users with messages after simply browsing, one message is a sufficient reminder. Even if it doesn't result in a purchase you're increasing brand awareness.
Include a light welcome note.
Browse abandonment messages are a lighter touchpoint than some of your other flows. Thank a user for stopping by or ask them if something caught their eye.
Remind users what they liked.
Our template automatically includes a product card element which will display the product your users were viewing, be sure to include this so they recognize their items.
Additional Messaging Opportunities:
After a user has responded in a positive way, try adding some additional information, options or offers.
Offer other options.
You don't need to focus strictly on the product a user viewed. Including other best sellers can attract users back to your website.
Tip: Try adding a carousel of products.
Provide a discount or a sense of urgency.
Consider adding a small discount or a sense of urgency to drive users who are on the fence to purchase.