Why Use the Anniversary Flow:
Celebrate the day someone made a purchase with a special note and discount. This can keep your customers happy, make them feel special and increase recurring purchasers.
Optimizing Your Messages:
Our anniversary template works great out of the box and incorporates our best practices, but be sure to tailor your messages to fit your brand voice.
Tell users what you're celebrating.
Include a note that states you're celebrating the one year anniversary of their purchase.
Include a special gift or offer.
This will prompt users who haven't made another purchase all year to return and keep returning customers excited and engaged.
Additional Messaging Opportunities:
Include other product recommendations:
If you don't offer discounts or gifts, try including a carousel with some product recommendations.