The EU General Data Protection Regulation (“GDPR”) is the most significant privacy and data protection legislation enacted in years. It comes into effect on May 25th, 2018, and clarifies and imposes new obligations on any party that collects, stores, or processes personal data of individuals located in Europe.
At ShopMessage, we believe that users should be able to control their privacy and have rights over their data usage. We believe GDPR is a good thing for the Internet. ShopMessage has been working diligently, reviewing policies and tools to ensure that our merchant customers can be fully GDPR compliant.
For ShopMessage customers
ShopMessage, as your vendor for Facebook Messenger Marketing, acts as a data controller and is compliant with GDPR. You can ask us to remove your data at any time by emailing [email protected].
For end users of ShopMessage customers
As an ecommerce merchant, you’re considered a “data controller” under GDPR, and ShopMessage is considered a “data processor”. That means you’re the frontline when it comes to explicit consent from your EU prospects and customers for how you plan on using their personal data.
Your users may also contact you to ask that their data be removed or to view their data. If you need to handle such a user request, please messages ShopMessage support through your in-app chat.
Is the pre-checked Facebook Messenger checkbox compliant with GDPR?
Yes, this feature is GDPR compliant. The purpose of the feature is to assist users in completing a purchase from your shop. GDPR allows data processing "for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract."
Merchants should clearly indicate what kind of communication the user will receive, via the text below the Facebook Messenger checkbox. You can customize this text from the ShopMessage Dashboard > Settings > Checkbox Widget page.
If you prefer to have the checkbox be unchecked by default for all users, or even unchecked just for users whose IP address indicates that they are browsing from a EU country, contact us through the ShopMessage in-app chat.
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